Configuration Presets Guide

Advanced DataLayer Tracker – Quick Setup with Pre-Configured Templates

Configuration Presets are ready-to-use template configurations that instantly set up your tracking for common use cases. Instead of manually configuring dozens of settings, import a preset matched to your business type and start tracking in minutes.

Table of Contents

  1. Overview
  2. Available Presets
  3. How to Import a Preset
  4. Preset Details
  5. After Import Setup
  6. Customizing Presets
  7. Comparison Table
  8. Best Practices

Overview

Datalayer Tracker for WordPress Presets Page

What Are Configuration Presets?

Configuration Presets are pre-built JSON configuration files that enable all the right tracking features for specific business types. Each preset has been carefully crafted based on real-world tracking needs.

Benefits:

  • Save Time: Import takes 30 seconds vs. 30 minutes of manual configuration
  • Best Practices Built-In: Each preset follows industry standards
  • Optimized for Your Business: Matched to your specific tracking needs
  • Easy to Adjust: Use as starting point, customize as needed
  • No Guesswork: Features are pre-selected based on what actually works

When to Use Presets

Use presets when:

  • Starting fresh installation
  • Migrating from another analytics solution
  • Testing different tracking configurations
  • Setting up client sites quickly
  • Creating consistent multi-site configurations

Available Presets

1. Essential Tracking (Minimal)

Best For: Blogs, portfolios, simple websites

What It Tracks:

  • Page views and navigation
  • Basic scroll depth
  • Form submissions
  • UTM parameters
  • User identification

Data Volume: Low (5-10 events per session)

When to Choose:

  • Simple content sites
  • Personal blogs
  • Portfolio websites
  • Sites focused on content, not conversions

2. Content Publisher (News/Blog)

Best For: Content-heavy sites, news sites, online magazines

What It Tracks:

  • Reading behavior and engagement
  • Content performance metrics
  • Scroll patterns and depth
  • Video consumption
  • Section-level engagement
  • Content categorization

Data Volume: Medium (15-25 events per session)

When to Choose:

  • News and media sites
  • Content marketing platforms
  • Educational content sites
  • Blog networks

3. Lead Generation

Best For: B2B sites, service businesses, consultation sites

What It Tracks:

  • Form interactions (start, field focus, submit)
  • CTA clicks and exposure
  • Hover intent on key elements
  • Content engagement
  • User journey through funnel
  • Cookie-based return visitor tracking

Data Volume: Medium-High (20-30 events per session)

When to Choose:

  • B2B service sites
  • Consultation businesses
  • Software-as-a-Service (SaaS)
  • Professional services

4. E-Commerce (WooCommerce)

Best For: Online stores with product catalogs

What It Tracks:

  • Product views
  • Add to cart actions
  • Cart views and modifications
  • Checkout steps
  • Purchase completion
  • Product-level metadata
  • User hashing for customer matching

Data Volume: High (30-50 events per session)

When to Choose:

  • WooCommerce stores
  • Product catalog sites
  • Online retail
  • Digital product sales

5. Performance Marketing (Advanced)

Best For: Sites running paid advertising with pixel integration

What It Tracks:

  • Everything from other presets
  • Pixel events for Meta/TikTok/Google Ads
  • Advanced ecommerce tracking
  • Customer lifetime value signals
  • Multi-touch attribution
  • Conversion optimization data

Data Volume: Very High (50+ events per session)

When to Choose:

  • Heavy paid advertising spend
  • Multiple marketing channels
  • Advanced attribution needs
  • Conversion rate optimization focus

6. GDPR Strict Compliance

Best For: EU-focused sites requiring strict privacy compliance

What It Tracks:

  • Anonymous engagement metrics only
  • No personal identification
  • No cookie tracking
  • Consent-gated events
  • TCF 2.0 compliant

Data Volume: Low-Medium (10-20 events per session)

When to Choose:

  • EU-primary audience
  • Healthcare or financial services
  • Privacy-focused brands
  • Sites requiring strict GDPR compliance

7. Debug & Testing

Best For: Development and troubleshooting environments

What It Tracks:

  • Everything with verbose logging
  • Debug overlay enabled
  • All technical metadata
  • Template information
  • WordPress flags

Data Volume: Very High + console logs

When to Choose:

  • Development environments only
  • Troubleshooting tracking issues
  • Learning how ADT works
  • Testing configurations

Warning: Never use in production!

How to Import a Preset

Step-by-Step Instructions

Step 1: Navigate to Import/Export

WordPress Admin → Settings → Advanced DataLayer Tracker → Settings Tab

Scroll down to the Import / Export Settings section.

Step 2: Choose Your Preset

Visit the Configuration Presets Guide and select the preset that matches your business type.

Step 3: Copy the JSON

Click the copy button or manually select and copy the entire JSON code block for your chosen preset.

Step 4: Paste and Import

  1. In the Import Settings section, paste the JSON into the textarea
  2. Click Import Settings button
  3. Wait for confirmation message
  4. Click Save Changes at the bottom of the page

Step 5: Verify

Check that your settings have been imported:

  1. Review the feature checkboxes – they should match the preset
  2. Check the GTM Export tab – features should be selected
  3. Visit your site and check the browser console for [ADT] messages

Preset Details

Essential Tracking JSON

{
  "include_scroll_depth": "1",
  "scroll_event_mode": "depth",
  "include_active_time": "1",
  "include_focus_blur": "1",
  "formVendorTracking": "1",
  "formVendorTracking_mode": "map",
  "include_page_type": "1",
  "include_post_id": "1",
  "include_page_title": "1",
  "include_page_url": "1",
  "include_slug": "1",
  "include_user": "1",
  "include_referrer": "1",
  "include_utm": "1",
  "include_screen_resolution": "1",
  "include_browser_lang": "1",
  "delay_until_consent": "1",
  "debug_mode": "0",
  "debug_level": "quiet",
  "export_gtm_enabled": "1"
}

Content Publisher JSON

{
  "include_scroll_depth": "1",
  "scroll_event_mode": "depth",
  "include_scroll_back_up": "1",
  "include_active_time": "1",
  "include_time_on_page": "1",
  "include_focus_blur": "1",
  "include_video_progress": "1",
  "include_hover_intent": "1",
  "include_content_intelligence": "1",
  "include_last_engaged_section": "1",
  "include_last_content_type_viewed": "1",
  "formVendorTracking": "1",
  "formVendorTracking_mode": "map",
  "include_page_type": "1",
  "include_post_id": "1",
  "include_page_title": "1",
  "include_page_url": "1",
  "include_slug": "1",
  "include_path": "1",
  "include_categories": "1",
  "include_tags": "1",
  "include_user": "1",
  "include_referrer": "1",
  "include_utm": "1",
  "include_screen_resolution": "1",
  "include_browser_lang": "1",
  "delay_until_consent": "1",
  "debug_mode": "0",
  "debug_level": "quiet",
  "export_gtm_enabled": "1"
}

Lead Generation JSON

{
  "include_scroll_depth": "1",
  "scroll_event_mode": "depth",
  "include_active_time": "1",
  "include_time_on_page": "1",
  "include_focus_blur": "1",
  "include_hover_intent": "1",
  "include_cta_exposure": "1",
  "include_content_intelligence": "1",
  "formVendorTracking": "1",
  "formVendorTracking_mode": "map",
  "include_field_tracking": "1",
  "track_default_clicks": "1",
  "include_page_type": "1",
  "include_post_id": "1",
  "include_page_title": "1",
  "include_page_url": "1",
  "include_slug": "1",
  "include_user": "1",
  "include_user_hash": "1",
  "user_hash_mode": "sha256",
  "include_referrer": "1",
  "include_utm": "1",
  "include_cookies": "1",
  "cookieMatchRegex": "^(utm_|ga|adt_|_gcl_|_fbp)",
  "include_screen_resolution": "1",
  "include_browser_lang": "1",
  "delay_until_consent": "1",
  "debug_mode": "0",
  "debug_level": "quiet",
  "export_gtm_enabled": "1"
}

E-Commerce JSON

{
  "include_scroll_depth": "1",
  "scroll_event_mode": "depth",
  "include_active_time": "1",
  "include_hover_intent": "1",
  "formVendorTracking": "1",
  "formVendorTracking_mode": "map",
  "enable_ecommerce_tracking": "1",
  "include_ecommerce_view_item": "1",
  "include_ecommerce_add_to_cart": "1",
  "include_ecommerce_view_cart": "1",
  "include_ecommerce_begin_checkout": "1",
  "include_ecommerce_checkout_step": "1",
  "include_ecommerce_purchase": "1",
  "include_ga4_item_metadata": "1",
  "track_default_clicks": "1",
  "include_page_type": "1",
  "include_post_id": "1",
  "include_page_title": "1",
  "include_page_url": "1",
  "include_slug": "1",
  "include_user": "1",
  "include_user_hash": "1",
  "user_hash_mode": "sha256",
  "include_referrer": "1",
  "include_utm": "1",
  "include_cookies": "1",
  "cookieMatchRegex": "^(utm_|ga|adt_|_gcl_|_fbp|woocommerce_)",
  "include_screen_resolution": "1",
  "include_browser_lang": "1",
  "delay_until_consent": "1",
  "debug_mode": "0",
  "debug_level": "quiet",
  "export_gtm_enabled": "1"
}

Performance Marketing JSON

{
  "include_scroll_depth": "1",
  "scroll_event_mode": "depth",
  "include_scroll_back_up": "1",
  "include_active_time": "1",
  "include_time_on_page": "1",
  "include_focus_blur": "1",
  "include_hover_intent": "1",
  "include_cta_exposure": "1",
  "include_content_intelligence": "1",
  "include_video_progress": "1",
  "formVendorTracking": "1",
  "formVendorTracking_mode": "map",
  "include_field_tracking": "1",
  "track_default_clicks": "1",
  "include_click_metadata": "1",
  "enable_ecommerce_tracking": "1",
  "include_ecommerce_view_item": "1",
  "include_ecommerce_add_to_cart": "1",
  "include_ecommerce_view_cart": "1",
  "include_ecommerce_begin_checkout": "1",
  "include_ecommerce_checkout_step": "1",
  "include_ecommerce_purchase": "1",
  "include_ga4_item_metadata": "1",
  "enable_pixel_manager": "1",
  "include_page_type": "1",
  "include_post_id": "1",
  "include_page_title": "1",
  "include_page_url": "1",
  "include_slug": "1",
  "include_path": "1",
  "include_user": "1",
  "include_user_hash": "1",
  "user_hash_mode": "sha256",
  "persist_user_hash_cookie": "1",
  "include_referrer": "1",
  "include_utm": "1",
  "include_cookies": "1",
  "cookieMatchRegex": "^(utm_|ga|adt_|_gcl_|_fbp|woocommerce_)",
  "include_screen_resolution": "1",
  "include_browser_lang": "1",
  "delay_until_consent": "1",
  "debug_mode": "0",
  "debug_level": "quiet",
  "export_gtm_enabled": "1"
}

GDPR Strict Compliance JSON

{
  "include_scroll_depth": "1",
  "scroll_event_mode": "depth",
  "include_active_time": "1",
  "include_focus_blur": "1",
  "formVendorTracking": "1",
  "formVendorTracking_mode": "map",
  "include_page_type": "1",
  "include_page_title": "1",
  "include_slug": "1",
  "include_user": "0",
  "include_user_hash": "0",
  "user_hash_mode": "none",
  "include_referrer": "1",
  "include_utm": "1",
  "include_cookies": "0",
  "include_screen_resolution": "1",
  "include_browser_lang": "1",
  "delay_until_consent": "1",
  "fallback_track_without_cmp": "0",
  "enforce_tcf_for_multiple_platforms": "1",
  "preferred_cmp": "auto",
  "cmp_detection_timeout": "5",
  "debug_mode": "0",
  "debug_level": "quiet",
  "export_gtm_enabled": "1"
}

Debug & Testing JSON

{
  "include_scroll_depth": "1",
  "scroll_event_mode": "depth",
  "include_scroll_back_up": "1",
  "include_active_time": "1",
  "include_time_on_page": "1",
  "include_focus_blur": "1",
  "include_hover_intent": "1",
  "include_cta_exposure": "1",
  "include_content_intelligence": "1",
  "include_video_progress": "1",
  "formVendorTracking": "1",
  "formVendorTracking_mode": "map",
  "include_field_tracking": "1",
  "track_default_clicks": "1",
  "include_click_metadata": "1",
  "enable_ecommerce_tracking": "1",
  "include_page_type": "1",
  "include_post_id": "1",
  "include_page_title": "1",
  "include_page_url": "1",
  "include_slug": "1",
  "include_path": "1",
  "include_template": "1",
  "include_user": "1",
  "include_user_hash": "1",
  "include_wp_flags": "1",
  "include_categories": "1",
  "include_tags": "1",
  "include_referrer": "1",
  "include_utm": "1",
  "include_cookies": "1",
  "cookieMatchRegex": ".*",
  "include_screen_resolution": "1",
  "include_browser_lang": "1",
  "include_timezone_offset": "1",
  "delay_until_consent": "0",
  "debug_mode": "1",
  "debug_level": "verbose",
  "enable_debug_overlay": "1",
  "overlay_min_role": "editor",
  "set_dataLayerBlocked_flag": "1",
  "show_blocked_events_overlay": "1",
  "export_gtm_enabled": "1"
}

After Import Setup

For All Presets

After importing any preset:

  1. Export GTM Container
    • Navigate to GTM Export tab
    • Click “Export GTM Container JSON”
    • Import to Google Tag Manager
    • Publish container
  2. Test Events
    • Open your site in an incognito/private window
    • Open browser console (F12)
    • Look for [ADT] messages
    • Verify events are firing
  3. Check GTM Preview
    • Open GTM Preview mode
    • Navigate your site
    • Verify tags are firing in GTM
    • Check event parameters

E-Commerce Specific

After importing E-Commerce preset:

  1. Verify WooCommerce Integration
    • Check Settings → E-Commerce tab
    • Ensure “Enable Ecommerce Tracking” is checked
    • Visit a product page
    • Verify view_item event fires
  2. Test Purchase Flow
    • Add product to cart → Check add_to_cart event
    • View cart → Check view_cart event
    • Go to checkout → Check begin_checkout event
    • Complete test purchase → Check purchase event

Performance Marketing Specific

After importing Performance Marketing preset:

  1. Configure Pixels
    • Navigate to Settings → Pixel Manager
    • Add your Meta Pixel ID
    • Add TikTok Pixel ID (if applicable)
    • Add Google Ads Conversion ID (if applicable)
  2. Test Pixel Events
    • Open Meta Events Manager
    • Test pixel with Pixel Helper
    • Verify events appear in Events Manager
    • Check event parameters

GDPR Strict Specific

After importing GDPR preset:

  1. Install CMP Plugin
    • Install consent management plugin (Complianz, CookieYes, etc.)
    • Configure consent categories
    • Map ADT to “Analytics” or “Statistics” category
  2. Test Consent Blocking
    • Load site without giving consent
    • Verify no events fire (check console)
    • Give consent
    • Verify events begin firing

Customizing Presets

Making Adjustments

Presets are starting points. Customize them for your specific needs:

To Reduce Event Volume:

Disable features you don't need:
- Scroll depth tracking
- Hover intent
- Video tracking
- Content intelligence

To Increase Tracking:

Enable premium features:
- Session Manager
- Content Intelligence scoring
- Field-level form tracking
- Click metadata

To Balance Privacy:

Adjust user identification:
- Use user_hash instead of user_id
- Set user_hash_mode to "sha256"
- Disable cookie tracking
- Enable consent requirements

Exporting Custom Configurations

Once you’ve customized a preset:

  1. Navigate to Import/Export section
  2. Click Download Settings button
  3. Save the JSON file
  4. Reuse on other sites or keep as backup

Comparison Table

FeatureEssentialPublisherLead GenE-CommerceMarketingGDPRDebug
Scroll Depth✓✓✓✓✓✓✓
Form Tracking✓✓✓✓✓✓✓
Content Intelligence✗✓✓✗✓✗✓
Video Tracking✗✓✗✗✓✗✓
E-Commerce Events✗✗✗✓✓✗✓
Pixel Integration✗✗✗✗✓✗✗
User Hashing✗✗✓✓✓✗✓
Cookie Tracking✗✗✓✓✓✗✓
CTA Tracking✗✗✓✗✓✗✓
Field Tracking✗✗✓✗✓✗✓
Hover Intent✗✓✓✓✓✗✓
Click Metadata✗✗✗✓✓✗✓
Debug Overlay✗✗✗✗✗✗✓
Consent Required✓✓✓✓✓✓✓✗
Events per Session5-1015-2520-3030-5050+10-20100+

Best Practices

Choosing the Right Preset

Ask yourself:

  1. What’s my primary business goal?
    • Content engagement → Publisher
    • Lead generation → Lead Gen
    • Product sales → E-Commerce
    • Multiple goals → Performance Marketing
  2. What’s my audience location?
    • EU-focused → GDPR Strict
    • Global → Any other preset
  3. What’s my technical skill level?
    • Beginner → Essential or Publisher
    • Advanced → Performance Marketing or custom
  4. What’s my data volume tolerance?
    • Keep it light → Essential
    • Maximum insights → Performance Marketing

Performance Considerations

Event Volume Impact:

  • 5-10 events/session: Minimal impact, suitable for all sites
  • 15-25 events/session: Light impact, suitable for most sites
  • 30-50 events/session: Moderate impact, requires good hosting
  • 50+ events/session: Requires optimization, premium hosting recommended

Optimization Tips:

  1. Use CDN for better performance
  2. Enable object caching (Redis/Memcached)
  3. Use latest PHP version (8.0+)
  4. Monitor page load times
  5. Adjust scroll_event_mode to “custom” for milestone-only tracking

Privacy Considerations

Data Collection Levels:

  • Anonymous (GDPR Strict): No user identification, anonymous metrics only
  • Basic (Essential): User ID, no cookies, basic metrics
  • Standard (Publisher/Lead Gen): User hashing, marketing cookies, full metrics
  • Advanced (Marketing): Full identification, all cookies, customer matching

Best Practice: Start with lighter tracking, increase as needed. Always honor user consent preferences.

Troubleshooting

Import Failed

Issue: Settings didn’t import

Solutions:

  1. Verify JSON is valid (use JSONLint.com)
  2. Check you have the complete JSON (from opening { to closing })
  3. Try in different browser
  4. Clear browser cache and retry

Events Not Firing After Import

Issue: Imported settings but events aren’t firing

Solutions:

  1. Export and import GTM container
  2. Publish GTM container (not just preview)
  3. Clear browser cache
  4. Test in incognito/private window
  5. Check browser console for errors

Too Many Events

Issue: Preset creates too much event volume

Solutions:

  1. Disable Content Intelligence
  2. Change scroll_event_mode to “custom”
  3. Disable hover_intent
  4. Disable click metadata
  5. Start with Essential preset instead

Not Enough Data

Issue: Preset doesn’t track enough

Solutions:

  1. Enable Content Intelligence
  2. Enable field-level form tracking
  3. Enable click metadata
  4. Move to Performance Marketing preset
  5. Enable Session Manager (Premium)

Related Resources

Setup Guides:

Feature Guides:

Advanced:

Need Help? Contact support or visit our Knowledge Base for more guides.