From installation to insights in 15 minutes
See exactly how Advanced DataLayer Tracker transforms your WordPress site into an enterprise analytics powerhouse—automatically.
The complete journey
Follow the path from installation to complete enterprise-grade analytics tracking
Install & Activate
Install the plugin from WordPress.org or upload directly to your site. One-click activation and you’re ready to configure.
Choose Your Features
Select the events and features you need. Everything is pre-configured with best practices—just enable what you want to track.
Automatic Integration Detection
The plugin automatically detects your consent management platform, e-commerce setup, form plugins, and existing tracking infrastructure.
Generate GTM Container
Click “Export” to generate a production-ready GTM container with all triggers, variables, and tags pre-configured for your selected features.
Import to Google Tag Manager
Log into GTM, import the container JSON, and publish. No manual tag creation, no trigger configuration—everything just works.
Debug & Verify with Live Overlay
Use the built-in debug overlay to watch events fire in real-time. Use the journey simulator to test complete user flows before going live.
Publish & Start Tracking
Publish your GTM container and you’re live. Events start flowing immediately with automatic enrichment, consent management, and server-side tracking.
Monitor & Optimize
Use session summaries, quality scores, and enrichment data to understand user behavior and optimize for conversions. All data flows automatically—no maintenance required.
The technology behind the magic
A sophisticated architecture that handles complexity so you don’t have to
What happens behind the scenes
The sophisticated processes that run automatically on every page
Detection
Automatic detection of user interactions, consent status, form submissions, e-commerce events, and content engagement—all without manual configuration.
Enrichment
Every event is automatically enhanced with 30+ contextual data points: session quality, intent classification, customer segments, and behavioral patterns.
Compliance
Consent status checked automatically. Events are blocked or allowed based on CMP settings, with SHA-256 hashing and PII protection built-in.
Scoring
Real-time calculation of session quality scores (0-100), engagement rates, and customer lifetime value for instant segmentation.
Distribution
Events pushed to dataLayer with two-push pattern for GTM Preview visibility, then distributed to all configured analytics platforms simultaneously.
Server-Side
Critical conversion events duplicated to server-side APIs (Meta CAPI, GA4 MP) to bypass ad blockers and recover 30-40% of lost data.
Built on modern technology
Enterprise-grade stack that scales effortlessly
Frontend Technologies
- Vanilla JavaScript (ES6+)
- Intersection Observer API
- Local & Session Storage
- Mutation Observer
- Performance API
WordPress Integration
- WP REST API
- AJAX Handlers
- WooCommerce Hooks
- Settings API
- Transients & Caching
Analytics Platforms
- Google Tag Manager
- Google Analytics 4
- GA4 Measurement Protocol
- Meta Conversions API
- Universal Pixel SDKs
Data Processing
- Event Queue System
- Deduplication Logic
- Data Enrichment Engine
- Quality Scoring Algorithm
- Session Persistence
Ready to see it in action?
Install Advanced DataLayer Tracker today and have enterprise analytics running in 15 minutes.
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