About Advanced DataLayer Tracker

We’re building the most powerful, privacy-first analytics instrumentation platform for WordPress. Because better data leads to better decisions.

Our Mission

To democratize enterprise-grade analytics tracking by making it accessible, automated, and privacy-compliant for every WordPress site owner—from small businesses to large enterprises.

The Problem We’re Solving

Most WordPress sites are flying blind. They install Google Analytics and think they’re “tracking,” but they’re missing 90% of the story.

Traditional analytics tell you what happened—pages viewed, sessions started. But they don’t tell you why it happened or what to do about it.

Setting up proper tracking used to require:

  • 4-8 hours of manual Google Tag Manager configuration
  • Deep technical knowledge of JavaScript and dataLayers
  • Understanding of privacy laws and consent management
  • Ongoing maintenance as your site evolves

We knew there had to be a better way.

40+
Event Types Tracked Automatically
10+
Consent Management Platforms Supported
5 min
Time to Full Implementation
0
Lines of Code You Need to Write

Our Solution

Advanced DataLayer Tracker turns months of manual tracking setup into a 5-minute installation. We automatically track everything that matters:

⚡ True Engagement Tracking

Not just “time on page” but actual active engagement time. Know which visitors are truly engaged vs. just having your tab open.

🎯 Content Intelligence

Automatic detection of content type, user intent, and engagement potential. Understand what content drives results.

🛒 Complete Ecommerce Tracking

From product views to purchases, including cart abandonment and customer lifetime value. No manual configuration needed.

📋 Form Intelligence

Track form submissions, abandonment, and field-level interactions across all major form plugins. See exactly where users drop off.

🔒 Privacy-First Architecture

Automatic consent management with support for 10+ CMPs. GDPR and CCPA compliant out of the box. No PII collection.

🚀 One-Click GTM Export

Generate a complete, production-ready Google Tag Manager container in seconds. Import and you’re done.

How It Started

Advanced DataLayer Tracker was born from frustration. As a marketing analyst and developer, I spent years implementing analytics tracking for clients. Every project was the same painful process:

Set up the dataLayer. Configure 30+ triggers. Create dozens of variables. Test everything. Fix edge cases. Handle consent. Update documentation. Bill 8 hours minimum.

There had to be a better way.

I started building a “starter kit” for my own projects—a plugin that would handle the basics automatically. But as I added features, I realized this could solve a much bigger problem: making enterprise-grade tracking accessible to everyone.

What started as a personal tool has evolved into a comprehensive analytics platform that saves teams hundreds of hours and thousands of dollars in implementation costs.

What We Believe

🎓 Knowledge Should Be Accessible

You shouldn’t need a computer science degree to implement proper tracking. We handle the complexity so you can focus on insights.

🔍 Transparency Over Mystery

We show you exactly what we track, how we track it, and why it matters. No black boxes. No hidden data collection.

🛡️ Privacy Is Non-Negotiable

User privacy isn’t a feature—it’s a foundation. Every decision we make prioritizes user consent and data protection.

⚙️ Automation Over Configuration

The best tracking setup is one that works automatically. We eliminate manual configuration wherever possible.

📊 Insights Over Data

Tracking data is useless without context. We enrich every event with intelligence that helps you make better decisions.

🤝 Community Over Competition

We share our knowledge, contribute to open source, and help the entire WordPress ecosystem improve.

Who We Are

We’re a small, focused team of developers, analysts, and marketers who are passionate about making analytics better. We’ve implemented tracking for hundreds of sites, analyzed billions of events, and distilled that experience into a plugin that just works.

Every feature we build is battle-tested in real-world scenarios. We use Advanced DataLayer Tracker on our own sites and our clients’ sites. If it’s not good enough for us, it doesn’t ship.

What Makes Us Different

We Actually Use This Stuff

We’re not a massive plugin factory churning out products. We’re practitioners who needed better tools, so we built them. Every feature solves a real problem we’ve encountered.

No Lock-In

Your data flows to standard platforms like Google Tag Manager and GA4. You can export your configuration at any time. If you decide to move on, you take everything with you.

Documentation That Actually Helps

We write documentation the way we wish others would: clear examples, real use cases, and honest explanations of what works and what doesn’t.

Continuous Improvement

We release updates regularly based on user feedback and our own implementation experience. This isn’t abandonware—it’s actively maintained and constantly evolving.

Ready to See What You’ve Been Missing?

Join hundreds of WordPress sites that have transformed their analytics from basic to enterprise-grade.

Get Started Free View Documentation

Get In Touch

Have questions? Want to share feedback? Need implementation help?

We’re real people who actually read and respond to every message.

Email: support@datalayer-tracker.com
Documentation: datalayer-tracker.com/knowledge-base