Feature Carousel Breakdown

Complete Feature Highlights & Benefits

1. Live Debug Overlay with Event Simulator

Key Features:

• Real-time event monitoring
• Built-in event simulator
• Test full user journeys
• No developer tools needed
• Filter and search events
• See blocking status (🚫 indicator)
• Complete event details (expandable JSON)
• On-page debugging panel
• Pin important events
• Add notes to events
• Export pinned events

Business Value:

• Debug tracking issues in seconds, not hours
• Test before going live
• Visual feedback for non-technical users
• Catch errors immediately
• No console diving required

2. Smart Consent Management & Privacy

Key Features:

• Auto-detects 10+ CMPs (CookieYes, Cookiebot, OneTrust, Complianz, Borlabs, Cookie Notice, Termly, IAB TCF 2.0, and more)
• Automatic event blocking until consent
• Event queueing – blocked events fire when consent granted
• Real-time consent status monitoring
• GDPR & CCPA compliant
• SHA-256 user hashing
• PII protection built-in
• No manual integration needed
• Works with IAB TCF 2.0 framework
• hasConsent() function for all modules

Business Value:

• Stay compliant without manual integration
• Works with any consent platform
• Automatic compliance
• No legal risk
• Enterprise-grade privacy

3. GTM Container Generator

Key Features:

• One-click JSON export
• Complete triggers & variables (40+ triggers, 50+ variables)
• Pre-configured GA4 tag examples
• Direct GTM import
• Export history with versioning
• Zero manual setup
• Production-ready containers
• All tracking pre-configured
• Organized by category

Business Value:

• Go from zero to fully tracked in 5 minutes
• Save hours of GTM setup time
• No manual configuration
• Eliminates setup errors
• Professional-grade output

4. Export History & Versioning

Key Features:

• Track every GTM export
• Automatic versioning with timestamps
• Download previous configurations
• Compare exports side-by-side
• Maintain audit trails
• Full change history
• Compliance documentation

Business Value:

• Never lose a working configuration
• Audit trail for compliance
• Easy rollback on mistakes
• Change tracking
• Peace of mind

5. Session Manager & Tracking

Key Features:

• Complete session tracking with persistent session IDs
• Automatic session summaries on exit
• Total time on site
• Pages viewed per session
• Events triggered tracking
• Conversion path mapping
• Full customer journey visibility
• Cross-page persistence
• Session storage with localStorage

Business Value:

• See the complete customer journey
• Understand user behavior
• Journey optimization
• Attribution insights
• Conversion path analysis

6. Engagement Tracking Suite

Key Features:

• Scroll Depth Tracking – 25%, 50%, 75%, 100% milestones with direction
• Hover Intent – Track when users hover on CTAs for 1+ seconds
• Active Time – Measures actual interaction time (not just tab-open time)
• Focus/Blur Events – Track when users switch tabs
• Time on Page – Standard time tracking
• Click Tracking – All link and button clicks

Business Value:

• Identify ready-to-buy visitors
• Real-time intent detection
• Personalization opportunities
• Engagement insights
• Conversion optimization

7. Form Tracking with Vendor Detection

Key Features:

• form_start – Fires when user focuses first field
• form_submit – Fires on submission
• Vendor Auto-Detection:
  • Gravity Forms
  • Contact Form 7
  • WPForms
  • Formidable Forms
  • Marketo (Premium)
  • HubSpot (Premium)
  • Generic HTML forms
• Form ID and name tracking
• Field interaction tracking available

Business Value:

• Track form completions
• Calculate completion rates
• Identify which forms convert
• Debug form issues
• Vendor-specific insights

8. Customer Classification (Premium)

Key Features:

• 10+ Customer Segment Types:
  • VIP (10+ purchases)
  • Loyal (5+ purchases)
  • Repeat Buyer (2-4 purchases)
  • One-Time Buyer (1 purchase)
  • Customer (general)
  • Engaged Prospect (5+ sessions, no purchase)
  • Returning Visitor (2+ sessions)
  • New Visitor (first session)
  • Dormant (180+ days since last purchase)
  • At Risk (90+ days since last purchase)
• Behavioral Tags:
  • Cart Abandoner
  • Serial Abandoner (3+ abandonments)
  • Researcher (50+ products viewed)
  • Browser (10+ products viewed)
  • High Value (>$1000 spent)
  • Medium Value (>$500 spent)
  • Big Spender (>$200 AOV)
  • Subscriber
• Classification Data:
  • Primary type with confidence score
  • Multiple behavioral tags
  • Purchase frequency tracking
  • Recency scoring
  • Value score (0-100)
• Persistent storage across sessions

Business Value:

• Personalize experiences for each customer segment
• Target messaging by segment
• Identify high-value customers
• Re-engagement campaigns
• Lifetime value optimization

9. E-commerce Enrichment (Premium)

Key Features:

• Universal Enrichments (all e-commerce events):
  • Customer type (VIP, Loyal, etc.)
  • Customer tags (comma-separated)
  • Customer confidence score
  • Customer value score (0-100)
  • Session duration
  • Session page views
  • Products viewed count
• Add to Cart Enrichments:
  • Time to first add (seconds)
  • Cart adds this session
  • Add to cart location (product page vs archive)
  • Days since last purchase
• Cart View Enrichments:
  • Time in cart (seconds)
  • Cart updates count
  • Items added count
  • Items removed count
  • Is returning to cart (boolean)

Business Value:

• Identify high-value customers automatically
• Revenue optimization
• Customer value tracking
• Segment-based marketing
• Cart behavior insights

10. Complete E-commerce Tracking (WooCommerce)

Key Features:

• Full Sales Funnel:
  • view_item – Product page views with full product data
  • add_to_cart – Add to cart events
  • remove_from_cart – Item removals
  • view_cart – Cart page views
  • begin_checkout – Checkout initiation
  • add_shipping_info – Shipping step
  • add_payment_info – Payment step
  • purchase – Completed transactions
• Complete product details (ID, name, brand, category, price, quantity)
• Transaction data (ID, value, tax, shipping, currency)
• Customer data integration
• WooCommerce refunds tracking

Business Value:

• Complete sales funnel visibility
• Identify drop-off points
• Optimize checkout flow
• Revenue tracking
• Attribution modeling

11. Content Intelligence (Premium)

Key Features:

• Automatic Content Type Detection:
  • Article
  • Product
  • Landing Page
  • Video
  • Documentation
  • Generic Page
• Content Depth Analysis: comprehensive, moderate, brief
• Page Elements Detected:
  • Has video
  • Has CTA
  • Has form
  • CTA count
• Reading time estimation
• Engagement score calculation
• Section Tracking:
  • Section engagement events
  • Last engaged section
  • CTA exposure tracking
• Manual section marking with data attributes

Business Value:

• Automated content classification
• Section-level insights
• Identify valuable content
• A/B test content layout
• Engagement optimization

12. Video Tracking

Key Features:

• Platform Support:
  • HTML5 native videos
  • YouTube embeds
  • Vimeo embeds
• Progress Tracking: 0%, 25%, 50%, 75%, 90%, 100%
• Video title and ID
• Current time and duration
• Play, pause, complete events

Business Value:

• Understand video engagement
• Completion rate analysis
• Video ROI measurement
• Content optimization

13. UTM & Attribution Tracking

Key Features:

• Automatic UTM parameter capture
• First touch attribution
• Last touch attribution
• Cookie-based persistence
• Campaign tracking
• Source/medium/campaign data
• Click ID preservation
• Cross-domain tracking support

Business Value:

• Multi-touch attribution
• Campaign performance
• Source tracking
• ROI measurement
• Marketing optimization

14. Session Summary Events (Premium)

Key Features:

• Five Summary Events (fire once per session on exit):
  1. session_engagement_summary – Overall engagement metrics
  2. session_page_summary – Pages viewed, navigation patterns
  3. session_attribution_summary – Traffic sources, campaigns
  4. session_video_summary – Videos watched, completion rates
  5. session_commerce_summary – E-commerce activity (WooCommerce)
• Fires on tab close, navigation away, or session timeout
• Comprehensive session-level metrics
• Cross-page data aggregation

Business Value:

• Complete session intelligence
• Journey analysis
• Attribution modeling
• Video engagement tracking
• Commerce behavior analysis

15. Server-Side Tracking (Premium)

Key Features:

• Meta Conversions API (CAPI):
  • Direct server-to-Meta event transmission
  • Event matching quality tracking
  • Deduplication with client-side
  • User data hashing (SHA-256)
  • Test event code support
• GA4 Measurement Protocol:
  • Server-side event delivery
  • API secret authentication
  • Measurement ID configuration
• WooCommerce Refunds: Server-side refund events
• Consent-aware (respects GDPR)
• Stats dashboard with performance metrics

Business Value:

• Capture 30-40% more events missed by browsers
• iOS 14+ ATT bypass
• Ad blocker immunity
• Maximum data capture
• Enterprise reliability

16. Universal Pixel Manager (Premium)

Key Features:

• 6 Platforms Supported:
  • Meta/Facebook
  • TikTok
  • LinkedIn
  • X/Twitter
  • Pinterest
  • Google Ads
• Dual-dispatch mode (GTM + direct SDK)
• Event mapping configuration
• Deduplication handling
• Single interface management
• Unified pixel control

Business Value:

• Multi-platform management
• Simplified pixel setup
• Maximum event coverage
• Centralized control

17. Event Simulator

Key Features:

• Test complete user flows
• Simulate page views
• Simulate form submissions
• Simulate scroll events
• Simulate custom events
• No real user data needed
• Pre-deployment validation
• Events marked with 👻 indicator
• Built into Debug Overlay

Business Value:

• Catch tracking errors before launch
• Test without live traffic
• QA automation
• Confidence in deployment
• Training tool

18. Complete Diagnostics & Debugging

Key Features:

• Debug Overlay Features:
  • Real-time event monitoring
  • Event expansion (view JSON)
  • Filter by category
  • Pin events
  • Add notes
  • Export events
  • Session info tab
  • Diagnostics tab
• Diagnostic Checks:
  • DataLayer initialized
  • Consent manager detected
  • GTM container found
  • Event queue working
  • Module loading status
  • Configuration validation
• Console Diagnostic: Complete system check script
• Smart Notices: Admin notices for config issues
• Log Manager: Verbosity control (quiet, normal, verbose)

Business Value:

• Find and fix tracking issues in minutes
• Comprehensive health check
• Prevent data loss
• Quality assurance
• Deployment confidence

19. Cookie Tracking

Key Features:

• Track marketing cookies
• Cookie consent status
• Cookie presence detection
• First-party cookie management
• Cookie expiration tracking

Business Value:

• Cookie audit trail
• Consent compliance
• Marketing attribution
• Cookie debugging

20. Click Tracking

Key Features:

• Track all link clicks
• Button click tracking
• Outbound link detection
• Download link tracking
• Email link tracking
• Phone link tracking
• Element text capture
• Element class and ID tracking

Business Value:

• Understand user navigation
• CTA performance
• Link effectiveness
• User intent signals

Core Problems Solved

1. ✅ Tracking debugging – Debug Overlay + Diagnostics
2. ✅ GDPR/CCPA compliance – Consent Management
3. ✅ GTM setup complexity – Container Generator
4. ✅ Session tracking – Session Manager
5. ✅ Customer segmentation – Customer Classification
6. ✅ E-commerce tracking – Complete WooCommerce funnel
7. ✅ Form tracking – Vendor detection
8. ✅ Multi-platform pixels – Universal Pixel Manager
9. ✅ Server-side tracking – iOS 14+ bypass
10. ✅ Event testing – Built-in simulator

Advanced DataLayer Tracker Version: Feature Carousel Documentation