Privacy Policy

=== Privacy Policy for Advanced DataLayer Tracker ===

Effective Date: January 1, 2025
Last Updated: January 24, 2025

This Privacy Policy describes how Advanced DataLayer Tracker (“we,” “us,” or “our”) collects, uses, and protects information when you use our WordPress plugin.

1. Information We Collect

Data Collected Automatically

When you use Advanced DataLayer Tracker on a website, the following information may be collected:

Analytics Data:

  • Page views and navigation patterns
  • Time spent on pages (active time and total time)
  • Scroll depth and engagement metrics
  • Click interactions and button engagement
  • Video viewing behavior (YouTube, Vimeo)
  • Form interactions (start, submission, abandonment)
  • Session identifiers (temporary, anonymized)
  • Browser tab identifiers
  • Device type and browser information
  • Referring URLs and traffic sources

E-commerce Data (WooCommerce sites only):

  • Product views and interactions
  • Cart additions and removals
  • Checkout progress
  • Purchase transactions (order value, products, categories)
  • Refund information

Attribution Data:

  • UTM parameters (campaign tracking)
  • Traffic source information
  • Referral data

Technical Data:

  • Browser type and version
  • Operating system
  • Screen resolution
  • Language preferences
  • Timezone

Data NOT Collected

We do NOT collect:

  • Personal names
  • Email addresses
  • Phone numbers
  • Physical addresses
  • Payment information
  • Passwords
  • Social Security numbers
  • Any other personally identifiable information (PII)

Cookies and Local Storage

The plugin uses the following storage mechanisms:

First-Party Cookies:

  • Session identifiers (expires after 30 minutes of inactivity)
  • Consent preferences (expires after 1 year)
  • Attribution data (expires after 30 days)

LocalStorage:

  • Session state
  • Event history (stored temporarily, cleared on session end)
  • User preferences

No Third-Party Cookies: We do not set third-party tracking cookies.

2. How We Use Your Information

Information collected is used for:

Analytics Purposes:

  • Understanding user behavior and engagement
  • Improving website performance and user experience
  • Analyzing content effectiveness
  • Identifying technical issues

Marketing Purposes (with consent):

  • Attribution modeling
  • Campaign performance tracking
  • Conversion optimization
  • Remarketing (when pixels enabled)

Technical Purposes:

  • Session management
  • Error tracking and debugging
  • Performance monitoring
  • Quality assurance

3. Data Sharing and Third-Party Services

Third-Party Analytics Platforms

Data collected by Advanced DataLayer Tracker may be sent to:

Google Analytics 4:

  • Privacy Policy: https://policies.google.com/privacy
  • Opt-out: https://tools.google.com/dlpage/gaoptout

Google Tag Manager:

  • Privacy Policy: https://policies.google.com/privacy
  • Terms: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

Advertising Platforms (Premium, Optional)

If the site owner enables pixel tracking, data may be shared with:

Meta (Facebook) Pixel:

  • Privacy Policy: https://www.facebook.com/privacy/policy/
  • Opt-out: https://www.facebook.com/help/568137493302217

TikTok Pixel:

  • Privacy Policy: https://www.tiktok.com/legal/page/row/privacy-policy/en
  • Opt-out: https://www.tiktok.com/privacy/ads-and-your-data

Google Ads:

  • Privacy Policy: https://policies.google.com/privacy
  • Opt-out: https://adssettings.google.com/

LinkedIn Insight Tag:

  • Privacy Policy: https://www.linkedin.com/legal/privacy-policy
  • Opt-out: https://www.linkedin.com/help/linkedin/answer/62931

X (Twitter) Pixel:

  • Privacy Policy: https://twitter.com/en/privacy
  • Opt-out: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

Pinterest Tag:

  • Privacy Policy: https://policy.pinterest.com/en/privacy-policy
  • Opt-out: https://help.pinterest.com/en/article/personalization-and-data

Server-Side Tracking (Optional)

Meta Conversions API:

  • Privacy Policy: https://www.facebook.com/privacy/policy/
  • Documentation: https://developers.facebook.com/docs/marketing-api/conversions-api

Google Analytics 4 Measurement Protocol:

  • Privacy Policy: https://policies.google.com/privacy
  • Documentation: https://developers.google.com/analytics/devguides/collection/protocol/ga4

No Data Sale

We do NOT sell your personal information. Data is only shared with the third-party services explicitly configured by the website owner for analytics and marketing purposes.

4. Consent Management and GDPR Compliance

Consent Platforms Supported

Advanced DataLayer Tracker integrates with:

OneTrust:

  • Website: https://www.onetrust.com/
  • Privacy: https://www.onetrust.com/privacy/

Cookiebot:

  • Website: https://www.cookiebot.com/
  • Privacy: https://www.cookiebot.com/en/privacy-policy/

Complianz:

  • Website: https://complianz.io/
  • Privacy: https://complianz.io/privacy-statement/

Iubenda:

  • Website: https://www.iubenda.com/
  • Privacy: https://www.iubenda.com/privacy-policy/

TCF v2.2 (IAB Framework):

  • Website: https://iabeurope.eu/tcf-2-0/
  • Transparency: https://iabeurope.eu/transparency-consent-framework/

CookieYes:

  • Website: https://www.cookieyes.com/
  • Privacy: https://www.cookieyes.com/privacy-policy/

How Consent Works

  1. Auto-Detection: The plugin detects your consent management platform
  2. Consent Blocking: No tracking occurs until consent is granted
  3. Graceful Degradation: If no consent platform detected, tracking proceeds (configurable)
  4. Event Queuing: Events are queued until consent granted, then released
  5. Consent Revocation: All tracking stops immediately if consent revoked

Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights:

Right to Access: Request a copy of your data
Right to Rectification: Correct inaccurate data
Right to Erasure: Request deletion of your data (“right to be forgotten”)
Right to Restrict Processing: Limit how your data is used
Right to Data Portability: Receive your data in a machine-readable format
Right to Object: Object to processing of your data
Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact the website owner directly or email: support@datalayer-tracker.com

5. Data Retention

Automatic Deletion

Session Data: Deleted after 30 minutes of inactivity
Attribution Data: Deleted after 30 days
Consent Records: Retained for compliance (1 year minimum)
Debug Logs: Deleted after 7 days

Third-Party Retention

Data sent to third-party platforms is subject to their retention policies:

  • Google Analytics 4: 2 months to 14 months (configurable)
  • Meta Pixel: Up to 180 days
  • TikTok Pixel: Up to 28 days
  • Other Platforms: Varies by platform

Review each platform’s privacy policy for specific retention details.

6. Data Security

We implement security measures including:

Technical Measures:

  • HTTPS encryption for all data transmission
  • Secure cookie flags (HttpOnly, Secure, SameSite)
  • Input sanitization and validation
  • XSS and CSRF protection
  • Regular security updates

Organizational Measures:

  • Access controls and authentication
  • Regular security audits
  • Incident response procedures
  • Staff training on data protection

No Guarantee: While we implement reasonable security measures, no method of transmission over the internet is 100% secure.

7. International Data Transfers

If you are located outside the United States, please note:

  • Data may be transferred to and processed in the United States
  • Data may be transferred to countries where third-party services operate
  • We rely on Standard Contractual Clauses (SCCs) and Privacy Shield frameworks where applicable

Third-Party Transfer Safeguards:

  • Google: https://privacy.google.com/businesses/compliance/
  • Meta: https://www.facebook.com/business/gdpr
  • Other platforms: See individual privacy policies

8. Children’s Privacy

Advanced DataLayer Tracker does not knowingly collect information from children under 13 years of age. If you believe a child has provided information, contact the website owner immediately.

COPPA Compliance: Website owners using this plugin on sites directed to children must:

  • Obtain verifiable parental consent
  • Disable all tracking for users under 13
  • Comply with COPPA requirements (https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa)

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: What personal information is collected and how it’s used
Right to Delete: Request deletion of personal information
Right to Opt-Out: Opt-out of sale of personal information (we do not sell data)
Right to Non-Discrimination: Equal service regardless of privacy choices

California Resources:

  • CCPA Information: https://oag.ca.gov/privacy/ccpa
  • Do Not Sell Opt-Out: Contact website owner

To exercise your California privacy rights, contact the website owner or email: support@datalayer-tracker.com

10. Your Choices and Opt-Out Options

Browser Settings

Block Cookies:

  • Chrome: https://support.google.com/chrome/answer/95647
  • Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
  • Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
  • Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Do Not Track (DNT):

  • Advanced DataLayer Tracker respects DNT browser settings
  • Enable in your browser preferences

Analytics Opt-Out

Google Analytics Opt-Out:

  • Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Prevents data from being sent to Google Analytics

Network Advertising Initiative (NAI):

  • Opt-out: https://optout.networkadvertising.org/

Digital Advertising Alliance (DAA):

  • Opt-out: https://optout.aboutads.info/

Site-Specific Opt-Out

Check the website you’re visiting for their specific opt-out mechanisms, such as:

  • Cookie preference center
  • Privacy settings page
  • Consent management banner

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

Material Changes: If we make material changes, we will provide prominent notice on our website or via email (if you’ve provided contact information).

Your Continued Use: Continued use of the plugin after changes constitutes acceptance of the updated Privacy Policy.

12. Third-Party Websites

This Privacy Policy applies only to Advanced DataLayer Tracker. Websites using this plugin may link to third-party sites with their own privacy policies. We are not responsible for:

  • Third-party privacy practices
  • Content on external websites
  • Data collected by third-party sites

Review Third-Party Policies: Always review the privacy policy of any website you visit.

13. Legal Basis for Processing (GDPR)

Under GDPR, we process data based on the following legal grounds:

Consent: You have given clear consent for specific purposes
Legitimate Interests: Processing is necessary for our legitimate interests (analytics, security)
Legal Obligation: Processing is necessary to comply with legal requirements
Contract Performance: Processing is necessary to fulfill contractual obligations

14. Data Protection Officer

For questions about data protection, contact:

Whittfield Holmes
Email: support@datalayer-tracker.com
Website: https://datalayer-tracker.com
Response Time: Within 30 days

15. Complaints and Regulatory Contact

File a Complaint

If you believe your privacy rights have been violated, you may file a complaint with:

Your Local Data Protection Authority:

  • EU Citizens: https://edpb.europa.eu/about-edpb/board/members_en
  • UK Citizens: https://ico.org.uk/make-a-complaint/
  • California Residents: https://oag.ca.gov/contact/consumer-complaint-against-business-or-company

Federal Trade Commission (FTC):

  • Website: https://www.ftc.gov/
  • File Complaint: https://reportfraud.ftc.gov/

16. Contact Information

For questions, concerns, or requests regarding this Privacy Policy:

Developer:
Whittfield Holmes
Email: support@datalayer-tracker.com
Website: https://datalayer-tracker.com

Plugin Documentation:
Knowledge Base: https://datalayer-tracker.com/knowledge-base/
Support Forum: https://wordpress.org/support/plugin/advanced-datalayer-tracker/

Business Hours:
Monday-Friday, 9am-5pm EST
Response Time: Within 48 hours

17. Additional Resources

General Privacy Information:

  • FTC Privacy Guidance: https://www.ftc.gov/business-guidance/privacy-security
  • GDPR Official Text: https://gdpr-info.eu/
  • CCPA Official Text: https://oag.ca.gov/privacy/ccpa

WordPress Privacy:

  • WordPress Privacy Policy Guide: https://wordpress.org/support/article/privacy/
  • WordPress GDPR Compliance: https://wordpress.org/about/privacy/

Analytics Privacy:

  • Google Analytics Privacy: https://support.google.com/analytics/answer/6004245
  • Cookie Consent Best Practices: https://www.cookielaw.org/

18. Specific Data Processing Details

Session Management

  • Purpose: Track user engagement across pages
  • Duration: 30 minutes of inactivity
  • Storage: First-party cookie + LocalStorage
  • Data: Anonymous session ID, tab ID, timestamp

Attribution Tracking

  • Purpose: Understand marketing campaign effectiveness
  • Duration: 30 days
  • Storage: First-party cookie
  • Data: UTM parameters, referrer, landing page

Form Analytics

  • Purpose: Improve form completion rates
  • Duration: Session only
  • Storage: Memory only (not persisted)
  • Data: Form ID, field interactions, submission status
  • NO PII: Form field values are NOT captured

Video Analytics

  • Purpose: Measure video engagement
  • Duration: Session only
  • Storage: Memory only
  • Data: Video ID, watch time, completion percentage
  • Platforms: YouTube, Vimeo

E-commerce Analytics

  • Purpose: Understand purchase behavior
  • Duration: Transaction lifetime
  • Storage: Sent to analytics platforms
  • Data: Product IDs, categories, prices, order values
  • NO PII: Customer names/addresses NOT included

19. Consent Examples

Example Consent Banner Text

Website owners using this plugin should include text similar to:

“This website uses cookies and analytics tools to understand visitor behavior and improve user experience. We use Google Analytics and may use advertising pixels for marketing purposes. You can manage your preferences using the buttons below.”

Required Disclosures

Website privacy policies should disclose:

  • ✅ Use of Advanced DataLayer Tracker plugin
  • ✅ Data collected (list specific metrics)
  • ✅ Third-party services enabled (Google Analytics, pixels, etc.)
  • ✅ Purpose of data collection
  • ✅ User rights and opt-out options
  • ✅ Contact information for privacy requests

20. Changes and Notifications

Version History:

  • v1.0.0 (Jan 1, 2025): Initial privacy policy
  • v1.1.0 (Jan 24, 2025): Added CCPA section, updated third-party links

Notification Methods:

  • Plugin changelog
  • WordPress admin notice
  • Email to registered users (if opted in)
  • Website announcement

Review Frequency: Annually or when features change

Acknowledgment

By using Advanced DataLayer Tracker, you acknowledge that you have read and understand this Privacy Policy and agree to its terms.

Website Owner Responsibility: Website owners using this plugin are responsible for:

  • Obtaining proper user consent
  • Maintaining their own privacy policy
  • Complying with applicable privacy laws
  • Configuring the plugin appropriately for their jurisdiction

This privacy policy was last updated on January 24, 2025.

For the most current version, visit: https://datalayer-tracker.com/privacy-policy/